Strategies to Grow Your Property Management Company

November 1, 2024

by: judy & ernesto andujar

Expanding a property management company often begins with referrals, but sustainable and scalable growth requires exploring diverse lead sources. Here’s an overview of strategies that can help propel your business forward.

1. Podcasting
Target real estate investors within your market.
Build authority and demonstrate expertise in local real estate.
Strengthen connections with potential clients by showcasing your industry knowledge.

2. Search Engine Optimization (SEO)
A long-term strategy offering high ROI.
Attracts prospects already familiar with your content and services.
Establishes your company as a trusted authority in the property management niche.

3. Remarketing Ads
Ideal for companies with an existing audience or web traffic.
Targets individuals who visited your website but didn’t take action.

4. Google Ads
Highly effective depending on your market.
Consult with experts like Upkeep Media to determine cost and feasibility for your area.

5. Facebook Ads
Best used as a remarketing tool.
Limited by geographic targeting but can effectively reach local property owners.

6. LinkedIn Ads
Useful for building brand trust and visibility.
Particularly effective as a remarketing platform for B2B relationships.

7. Car Wrap Advertising
Boosts local visibility and brand recognition.
A cost-effective way to create spontaneous connections with potential clients.

8. Sponsoring Local Real Estate Investor Meetups
Directly engage with your target audience.
Demonstrate your expertise and showcase the value of your services in person.

9. Email Marketing
Requires a pre-existing audience.
Use lead magnets to grow your email list and deliver consistent value through newsletters and updates.

10. YouTube Ads
Target local audiences watching real estate-related content.
Great for remarketing and increasing brand exposure in your market.

11. Acquiring Books of Business
Quickly scale by purchasing other property management companies.
Be mindful of costs and potential client turnover.

12. Traditional Marketing Strategies
TV Commercials: Still viable for a broader reach in some markets.
Golf Course Scorecards: Targets higher-income property owners.
Billboard Advertising: High visibility but less targeted; works well as a supplementary tactic.

Conclusion
Scaling a property management company requires exploring beyond traditional referrals. From SEO and social media ads to email marketing and local engagement, these strategies offer scalable solutions for predictable growth.